Your Attractive Heading
David Kranz
Micro details, Macro polish
Jonathan Beyer: ELCA Executive for IT & Digital Solutions
I’m so pleased with how this site came together! I would be remiss to not call out the work David did to bring it to life…
01
Web Development
Front End design and dev
CMS Development: Drupal, WordPress, Webflow, Sitecore, Framer, Craft
Programming Languages: HTML, CSS, JavaScript, PHP
Frameworks & Libraries: Twig, Sitecore MVC
Version Control: Git
API Integration: REST APIs, Webflow API
Testing & Documentation: Unit testing, integration testing, technical documentation
Marketing
Fundraising, brand promotion and reporting
Email Marketing: Campaign development, automation, A/B testing
Platforms: HubSpot, Looker Studio, Mailchimp, Blackbaud
Data Analysis: Reporting, data visualization, performance metrics
Marketing Strategies: Target audience segmentation, engagement optimization
Content Creation: Template design, creative assets
Information
Technology
Deployment, Process and Documentation
Project Management Methodologies: Agile, Waterfall
Scrum Framework: Daily scrums, sprint planning, retrospective meetings
DevOps Tools: Microsoft Azure DevOps
Collaboration Tools: Jira, Basecamp
Security Practices: server security best practices, including firewalls, VPNs, and Bitwarden
Analytic and holistic thinking style
Innovative web solutions
Comfortable transforming complex design and technical challenges into streamlined, scalable solutions.
Blends creative problem-solving with a structured, systems-thinking approach — breaking down front-end issues into clear, modular parts while ensuring cohesive user experiences across the whole project.
For over a decade, I worked around the CME and CBOT in Chicago’s financial district, eventually becoming a futures broker with a large firm.
In 2013, I shifted gears — choosing design, code, and creativity over commodities. That decision has shaped a second career that combines analytical thinking with hands-on digital craft.
From Trading Floors to Code Editors
Experience and Evolution
Now, I bring 10+ years of front-end experience grounded in business insight — building with intention, clarity, and polish.
From Business to Front-End Craft
Personal and Professional growth
The current version of David Kranz blends a decade of business and finance experience with focused front-end craft. I ‘traded’ market orders and trading screens for clean UI, thoughtful UX, and reliable code—and that shift lets me design and build with both the user and the organization in mind.
Every project is a chance to connect strategy, aesthetics, and performance: translating goals into interfaces that load fast, feel intuitive, and look like they were actually cared for.
GitHub Projects
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Bringing years of experience leading website design and marketing projects, including gathering user requirements, producing code, creating mock-ups and enhancing designs. Focused on marketing with clean, easy to use designs. Achieves compatibility targets while meeting and exceeding customer demands.
Skills:
- Engineered responsive, high-performance user interfaces using HTML, CSS, Flexbox, and Bootstrap.
- Leveraged JavaScript and modern frameworks to power AI-enhanced UI features like personalization, smart notifications, and localization.
- Created modular, CMS-based landing pages and email templates optimized for lead generation and client onboarding
- Collaborated with cross-functional teams in Scrum environments to rapidly iterate on campaign goals and future outlooks.
- Designed intuitive, user-centric dashboards and mobile interfaces using Adobe Creative Suite, enhancing clarity in complex financial interactions
- Applied graphic design to visualize key AI outputs, financial KPIs, and user trends in dashboards and product marketing
- Supported AI-driven digital marketing initiatives, including automated customer journeys and intelligent content targeting
- Executed multichannel marketing campaigns to drive growth for appeal offerings, with a focus on trust, transparency, and performance
- Promoted brands through digital storytelling, aligning brand messaging with user trust and emerging AI capabilities
- Used marketing analytics and AI tools (e.g., A/B testing, behavioral segmentation) to optimize conversion funnels and user engagement
- Contributed to nonprofit fintech projects and fundraising campaigns, using digital tools to support financial literacy and access
- Proficient in Adobe Creative Suite and Microsoft Office, supporting creative, technical, and reporting needs in fast-paced tech environments
